BRAND MANAGEMENT AND COMMUNICATION
Flavoured milk cubes
CONCEPT OVERVIEW
This project introduces Flavored Milk Cubes, a creative solution addressing the monotony and inconvenience associated with traditional milk consumption. By offering pre-measured, flavor-packed milk cubes, the product aims to enhance convenience, add excitement, and cater to diverse consumer preferences.
Core Idea:
- Pain Point Addressed: Traditional milk consumption is mundane or requires effort to prepare flavored versions.
- Solution: Pre-packaged flavored milk cubes, offering variety and ease without the hassle of measuring or mixing ingredients.
BUSINESS POTENTIAL
- Opportunities: Expand flavor options and form partnerships with retailers and food service providers.
- Considerations: Conduct taste tests, market trials, and optimize packaging for maximum consumer appeal.
- Challenges: Address regulatory requirements to ensure food safety and effective labelin
Marketing Strategy:
- Visual & Sensory Appeal: Packaging designs align with flavor profiles, complemented by sensory marketing strategies (crackling sound, lingering aroma, tantalizing taste).
- Platforms: A dedicated website, Instagram campaigns, YouTube promotions, and experimental marketing.
Year
2024
Client
N/A
Services
New Product concept
Project
Dynamic
Description
Key Features:
- Made from natural flavors and ingredients.
- No refrigeration required, offering controlled portions in cube format.
- Long shelf life with customizable flavor combinations.
- Available in diverse flavors like Choco Delight, Strawberry Burst, Mango Blast, and Mocha.
Target Audience:
- Busy professionals.
- Fitness enthusiasts.
- Students and teenagers.
- Parents seeking fun breakfast options for kids.
- Flavor enthusiasts exploring unique tastes.
Benefits Delivered:
- Emotional Benefits: Convenience, joy, creativity, and enhanced well-being.
- Rational Benefits: Portion control, long shelf life, and nutritional options.
Brand Identity:
- Brand Idea: Infusing Joy into Every Sip.
- Brand Essence: Joyful Infusion.
- Tagline: Sip Joy, Taste Delight.