REQUEST FOR PROBLEM STATEMENT : NATURELL INDIA
PROBLEM STATEMENT-
Understand what is the distribution of RB (“rite-bite”, the regular bar) and max protein bar including compettitor analysis. Dealer survey needs to be conducted to understand why RB is not moving as fast as max protein. Perform analysis in understanding if competitors are doing better than Naturell.
Project Objectives -
This project aims to conduct a thorough analysis of Naturell India’s Rite Bite Snacking Bar and Max Protein Bar, focusing on distribution, competitor landscape, and factors impacting sales performance.
The key areas of investigation include:
- Market Research and Competitor Analysis
- Consumer Insights
- Distribution Channel Analysis
- Shelf Space and Merchandising Evaluation
- Sales Performance and Challenges
- Recommendations for Improvement
Year
2024
Client
Naturell India
Services
Website Re-launch
Project
Dynamic
PROPOSED SOLUTION -
1. CHILD-FOCUSED BRANDING
Rebrand the Snacking Bar with bright, playful packaging and include interactive elements to create a strong identity for kids.
2. PARENT-CENTRIC MARKETING
Launch digital marketing campaigns aimed at educating parents on the nutritional benefits of the Snacking Bar as a healthier alternative to sugary snacks.
3. SCHOOL COLLABORATIONS
Partner with schools to promote the Snacking Bar as a healthy snack option in cafeterias and after-school programs, giving direct access to the target audience.
4 .INFLUENCER PARTNERSHIPS
Work with child-focused influencers to generate excitement around the product, encouraging children to try it.
PROPOSED PACKING PROTOTYPE
WEBSITE SNAPSHOTS(SHOPIFY)
